Instagram (or indeed the other social networks) cannot eliminate all fake accounts. No matter how they are created, the fake followers will not engage with the “influencer’s” posts in any way and are of no value to a brand wanting to work with him or her. Other times these are fake accounts set up by bots. Sometimes these are real people, happy to earn extra cash. Unscrupulous people boost their follower numbers by buying followers. The days are long gone since you could say, “It must be true – I read it on the internet.” You cannot just assume that if somebody claims they large numbers of followers on Instagram, that these people take any interest in the person’s account – or indeed that these followers are real people at all. Most People Suffer From Fake Instagram Followers Anybody who scores poorly would be of little value to your business, and a potential waste of your investment if you were to pay them to promote your product or service. You should find that any real influencers who work at ensuring their audience is genuine, will attain scores of 80 or above. The tool takes into account factors such as the account's avatar, number of accounts followed vs following ratio, following, fake followers, number of posts, number of likes received vs number of likes ratio in an attempt to establish the audience quality score of the Instagram account. Use the above Fake Follower Checker to do an Instagram Audit of your account. For any questions please reach out directly to Hypeauditor. Results are generated by Hypeauditors own algorithms.
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Influencer Marketing Hub in no way guarantees accuracy of these results. Influencers Marketing Hub’s Fake Follower Checker, can help you spot fake or misstated accounts on Instagram. If an “influencer” can’t do that, then they are unworthy of the title. In short, an influencer has to influence people, have their respect and encourage them to take action. Moreover, some companies have had their campaigns come unstuck because of these pseudo-influencers. There are unscrupulous people online who like the reputation and perks of being considered an influencer, without doing the work needed to reach that status. However, the main prerequisite for a campaign to work is that it uses genuine influencers to spread the brand’s message.
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They didn't check the authenticity of their influencers or whether they had audience credibility.Īs influencer marketing becomes more popular, almost mainstream, influencer selection becomes even more pivotal to a campaign’s success. One reason for firms losing money was because they picked poor influencers. The top 15% received more than $20 for every influencer dollar spent, but 25% either lost money or just broke even. Influencer Marketing Hub undertook a survey in 2017 and discovered that the respondents had received a return of $7.65 for every dollar they spent on influencer marketing. Influencer marketing can produce incredible results for brands that use it well.